| The background:
The Untapped Talent Pool
The skill gap
Opportunity for the local business community
Returning to work: “The confidence issue”
The Launch of Capability Jane
The background: The
Untapped Talent Pool
The back-drop today is that women today are
better educated and have high career expectations and therefore
often delay having children until their early/mid thirties in
order to sustain a full-time career. As a consequence they return
to work post-motherhood with a significant number of years of
previous professional experience.
When we started doing our research we found
that that nearly 70% of highly qualified professional women in
the UK, who took time off for maternity, do not return to their
previous roles or companies. The reason for this was primarily
due to a work-life imbalance (source: DTI Oct 2005). We found
this figure astounding.
Furthermore, in a survey of 500 professional
women who had left their careers to have children, nearly 70%
of them subsequently wanted to return to work-positions that offered
flexibility with respect to their family commitments (source:
WSJ, Centre for work-life policy). Overwhelmingly the major issue
preventing their return to work was the lack of channels to market
for these women to access these types of positions.
The Government has recognised that there is
a brain-drain of professional women who remain an untapped workforce
resource for the business community (source: DTI report, Women
and Men in Great Britain, 2006).
Our own research found an abundance of former
directors, senior managers, managers, executives in sales and
marketing, HR, PR, supply chain, design, project management, accountancy
and law, to name a few.
The bottom line is that there is clearly a huge
untapped pool of highly-talented women with years of professional
working experience who are available and actively looking to return
to the workplace on a flexible basis.
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The skill gap
When talking to businesses, both large and small,
we found that a significant number wanted to recruit high skilled
employees on a flexible basis but found it difficult to source
them.
We also found that there were many companies,
often young ones with ambitious growth strategies, that had a
desperate need for experienced, capable people but couldn’t
afford them full time - but who would jump at the chance to hire
them on a part-time, flexible, job-share or freelance/project
basis.
We found companies who were keen to source skilled
people with experience in sales, marketing, HR, accountancy, project
management…..law firms who wanted part-time lawyers, accountancy
firms needing part-time accountants.
We concluded that there was a definite skills
gap in the market for experienced flexible resource, so we decide
to solve it.
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Opportunity for the
local business community
Given the fact that these women have a significant
amount of business and professional experience, many companies
assumed that they would demand high salaries to entice them onboard.
We have found that this is not so.
The lure for these individuals is no longer
big salaries, impressive titles or extensive benefit packages.
For the majority of women in the Capability Jane network the key
motivator is the opportunity have a work-life balance and to return
to work on a flexible basis.
Basically, returning to work is no longer driven
by salary. Companies offering elements of flexibility to a role
will, through the services of Capability Jane, be able to tap
into this cost-effective, high-skilled workforce that would be
otherwise inaccessible to the employment market.
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Returning to work: “The
confidence issue”
As recent study by Brunel University found that
one of the primary reasons why mothers with young children are
being held back from returning to work is a lack of confidence.
Since many previously professional women have
devoted themselves to being full time mothers for a period of
time they become unsure of themselves, especially when considering
re-entering a professional working environment.
We went out and talked to these professional
women returners and found that often this lack of confidence stemmed
from a fear of the unknown: what has changed since the last time
they worked? How can they balance work and life successfully?
Have they forgotten the skills they once had? How can they transfer
their skills to a new area? Can they live up to an employer’s
expectations?
It really is quite surprising to discover that
some of the most talented, confident, previously high-flying professional
women lack the confidence in their ability once they have taken
time out to have children. But that’s just it! It’s
all about confidence not ability.
We found that for a lot of these women the skills
developed in their earlier career are not actually lost they have
merely been channeled in other directions. A great number of mothers
have been actively using their previous professional skills and
developing new ones in a wide variety of voluntary, charitable
or school related activities.
Our research has also found that once these
women have taken the plunge back into work in a position that
values and utilises their skills and experience it does not take
them long before they get their self-confidence back, are very
quickly up to speed and firing on all cylinders!
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The Launch of Capability
Jane
At Capability Jane our vision is three fold:
- To address the huge brain-drain from the workplace when experienced
professional women take a career break for maternity by providing
a channel to market for those who are now looking to find a
job that enables the right work-life balance.
- To fill an identified skill gap within local businesses by
providing access to a pool of cost-effective, experienced, capable,
high calibre resources on a flexible basis.
- To address the lack of confidence and uncertainty that some
professional women experience when considering returning to
work by providing programmes and tools that will help them gain
renewed confidence and clarity for their next career direction.
Working at Capability Jane we have a great team of individuals
with extensive experience in a wide rage of sectors including
recruitment, training/coaching, PR, marketing, business development
and management consultancy.
We have all directly experienced the hurdles of getting back
into the workplace following a career break and are passionate
about supporting other professional women through this transition.
We work with local employers, large and small, who recognise
the value of professional women returners and flexible working.
We work with the local business community to channel the individuals
in our network into skilled jobs that are flexible.
By flexible we mean
- part-time (e.g. 2-3 days a week)
- flexible hours (e.g. 10-3, school hours)
- term-time (excluding school holidays)
- job-sharing
- remote working (e.g. working from home)
- freelance/project work
In addition, we believe that those women who have chosen to take
a break from their career to bring up their children should be
given the same level of professional help that others have access
to in the corporate world. Consequently, we have partnered with
leading providers of coaching and training to senior executives
in the corporate world to deliver our back-to-work programs.
Currently the Government does not offer grants for training and
coaching to qualified women returners - one of our many soap-box
rants! However, since we passionately believe that these women
should have access to these events, Capability Jane have subsidised
the costs where possible.
We offer back-to-work workshops, one-to-one coaching, networking
events, CV updating service, skills updating courses, and many
other tools and support that will help women returners gain renewed
confidence and clarity on their career direction.
For more information on Capability Jane or to speak to someone
directly please contact info@capabilityjane.com
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